Despite over a decade of partnership (and profitability) McDonald's may be ending their exclusive relationship with Disney. In the ten years that the home of the Happy Meal has been solely tied to Disney they have watched Shrek, Star Wars and other kid-oriented properties go to competing fast-food chains. It seems this has to do with the waning invincibility of Disney's homegrown movies, plus the fact that powerhouse Pixar is parting ways with Disney as well. Ending the exclusive deal puts the Oakbrook, IL headquartered chain in a great position to bid on upcoming Pixar movies and others.
categories Movies, Cinematical