It looks like Disney is hiring some Christian marketing firms to help boost interest in the upcoming The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe based on C.S. Lewis' beloved allegorical tales. Disney has often shied away from religion, and Christianity especially, but the success of Passion of the Christ and the realization that Christians enjoy spending money like everyone else have all caused Disney to change focus. Disney has been under fire in the past for what many considered "non-Christian" business practices, such as giving benefits to gay couples, but I don't see this as a change of heart. Christians have money, and Disney has a feature film steeped in Christianity. It's not difficult to figure out the math.

categories Movies, Cinematical