The Cinemark movie theater chain said Friday it will match AMC Entertainment's money-back guarantee on the critically acclaimed Cinderella Man in 25 markets where the comapny doesn't compete against AMC. They are, however, limiting the guarantee to the long holiday weekend. Cinderella Man has taken in just $49 million in four weeks of release.

Cinemark has never before offered a money-back guarantee; AMC Entertainment offered a guarantee in 1988 for Mystic Pizza.
categories Movies, Cinematical