Yesterday, IFC-TV's new Executive Vice President Evan Shapiro condescended to give indieWIRE's Eugene Hernandez an interview, full of almost inscrutable marketer-speak. Thankfully, The Reeler has translated some of Shapiro's denser insights on the future of upper-middle-brow cable TV. So, for instance: when Shapiro says this ...

"The entire experience IFC delivers is designed by and for people who love film and want it without filters - unedited, uncensored and uncut. The network expands the definition of indie film by including classic works and new content that challenges the status quo."

He really means this ...

"Nobody actually watches IFC with the exception of a few pasty Brooklyn cineastes and Jon Favreau. That will change, however, as we hype more things that have nothing to do with actual independent film - cartoons, puppets and reality TV, for example."

Well, Evan, why didn't you just say so? We love puppets! By the way, I did not invent that graphic above - IFC actually partnered with MIT Cable Television to give out pewter key rings to celebrate Pulp Month in June. I think I speak for all of us pasty Brooklyn cineastes when I say that pewter key rings are exactly what I want from a cable network...
categories Movies, Cinematical