As you by now know, Fantastic Four rocked the box office this weekend - with $56 million in receipts, it's not only the number one film of the week, but it's the number three opening of the year. It's somewhat-better-than-anticipated showing even has various pundits declaring an end to the 19-week box office slump - despite the fact that it's clearly just one movie, one weekend, and possibly one fluke.

How did Four do such fantastic business? Hell if I know - but it certainly didn't have anything to do with reviews.