Is this "covert marketing"? I can barely even wrap my head around it. We got an email last night hyping this auction on Ebay. Here's an excerpt from the pitch:

"40 year-old Andy Stitzer has done quite a few things in his life ... [but] Andy’s never, ever, ever had sex – not even by accident ... We want Andy to lose "it" and we figure the internet is our last, and only, hope.  We have decided to help Andy out by auctioning off The 40 Year-Old Virgin. Dinner, movie, conversation…and possibly the chance for something more!  What have you got to lose?"

Is it crazy that I read that and thought the marketing geniuses at Universal had actually tracked down a real-life 40-year-old virgin (or, had hired an actor to pretend to be one) and were auctioning off a date with the guy to promote their film? It turns out the actual gimmick is far less outlandish - they're merely auctioning off two tickets to the film's premiere, and all proceeds go to charity. With about one day left, there are only six bids, and the current price to beat is just $33.05. Considering the premiere is at the Arclight, where standard tickets are $15 apiece, this is shaping up to be a fantastic deal. Hop on it, kids. We can talk about why Catherine Keener has been virtually eliminated from the marketing campaign another time.