Two stories today on how some marketers of anime are thinking outside the box.
First, Revolution Marketing is bringing the anime feature Inuyasha the Movie 3: Swords of an Honorable Rule to a parking lot near you. Literally. They're bringing a rolling 92-seat movie theater to Wal-Marts in 15 citys across the country in an effort to increase awareness and market the direct-to-DVD flick. Copies of the movie will of course be available to purchase after the screenings.
Second, creators of new series "Gilgamesh" and "Goddanar" are releasing promotional packages to the BitTorrent network as a way of reaching out to the underground crowd. The first tried this approach to great success with a trailer for the series "Madlax".
Is it just me or are these both great ideas? Between appealing directly to your consumer base and reaching out to a system reviled by most studios, these are two companies that know who's buying their product.