There are bad days, there are depressing days and then there are days where the first thing you see when you go to the Hollywood Stock Exhange is that The Smurfs is the IPO of the Day. We first told you about this last month and honestly I just don't think my brain was willing to accept this as fact. I mean, I've got other serious things going on in my life and the idea that someone was making a 3-D animated feature film of the friggin' Smurfs was something I couldn't handle. Unfortunately, now I guess I have to deal with it as fact. Not only is it debuting on the exchange today but at midday it's already up three points on volume of over 44 million shares traded.