Okay, rant time. Every Monday morning, all the major news outlets report on the weekend movie box office, noting which of the millions-grossing Friday releases was the best attended over the weekend. We are meant to ooh and ahh over the eight-figure takes and the record-breakers, but really, what does it all mean? Not much, really. Does the $601 million that so-called #1 spot-holder Titanicrang up at the U.S. box office make it the most popular movie of all time? Consider inflation - and the folks over at BoxOfficeMojo.com have - and it is apparent that James Cameron is hardly King Of The World, even when you adjust 1997 dollars (to $821 million). His Oscar winning epic ranks sixth, under The Ten Commandments (1956), E.T. (1982), The Sound Of Music (1965), Star Wars (1977) and the all-time greatest ticket seller, Gone With The Wind (1939), which, when adjusted out for inflation, would have grossed $1,293,085,600 domestic. So next time you hear some studio lackey jibber-jabbering in the superlative, using smoke and mirrors to squeeze every last dime out of the precious week in which the film has left to earn, say as Rhett Butler would, "Frankly, my dear..." (and you know the rest).