penguinsWe've been over and over and over this: no one is seeing their crappy movies, and Hollywood bigwigs are terrified. Ticket sales are down roughly 12% from last year. Three-quarters of adults would rather sit at home on the couch and watch movies than pay a zillion dollars to go sit in a theater and watch the Next Big Thing. And almost nothing worked. Remakes? Nope. Horror flicks? No sir. Action thrillers? Negatory. Basically, the "assembly line formula of explosive action films, lowbrow comedy and dippy romance" finally failed, and producers everywhere are running around like chickens with their heads cut off, looking for answers.

What next? Well, according to the chief of distribution for Warner Independent Pictures (the people who brought us March of the Penguins, one of the few hits of the summer), what should happen and what will happen are two very different things. What he hopes will happen is that people will sit down calmly and start to "think outside the box," coming up with fresh, new approaches to making movies. What he fears is coming, though, points to dark times ahead:  "
We're all going to sit in a room and say 'We need more penguin movies.'" Be afraid, my friends. Be very afraid.
categories Movies, Cinematical