MTV and Viacom have reportedly just paid about $49 million to acquire iFilm, the online portal for short films, trailers, and other movie-related ephemera. It's win-win: MTV is looking to expand their (already surprisingly content-solid) web presence,, and they can immediately boost iFilm's user base by 10 million users a month. Which is a lot. MTV's Jason Hirschorn took pains to make it clear that MTV doesn't want to stick their fingers into iFilm's editorial: "The idea wasn't to MTV-ize IFILM but to ingest a new brand and to give that new brand world renown," he told Reuters. Am I the only one who finds something creepy about the idea of a corporate conglomerate ingesting a small-ish web company?
categories Movies, Cinematical