glickman.jpgVariety published an essay this morning by Dan Glickman, the head of the Motion Picture Association of America, on the future of moviegoing in the age of Movies On Demand and portablevideo. "Our industry again is being challenged to ask questions about how to stay fresh as we continue to tell these stories," Glickman writes. "What do customers want and how can we deliver it? How can the theatrical experience be made more attractive? What are the best ways to capitalize on new technology? How are we going to compete in this on-demand world? In short, what is the next evolution of the movies?"

His "solutions" to these problems go no further than unchecked Pollyannaism. He acknowledges that theater owners are facing stiff competition from Netflix, TiVo, and Movielink, but beyond an empty promise that we're heading into a "new age of digital cinema, which will redefine the term "state-of-the-art" theater", he's really doesn't have much to offer as an alternative. When Glickman tosses out creampuffs like, "Going to the movies is and will continue to be one of the few opportunities for shared experience in an increasingly individualized world", it's hard not accuse him of wearing blinders. The MPAA is a lobbying organization, and as such, we can't really expect much from its representatives beyond hyperbole and platitude. Still, one would hope that, when faced with dark skies, its leader could come up with something a little less wishy-washy than all that. 
categories Movies, Cinematical