Martha CoolidgeA panel of female directors last weekend expressed dismay at the apparent studio assumption that they are useful primarily to helm "the sorts of character studies that appeal to older audiences." Not actually crying "sexism" (at this point it's probably not even necessary), the directors (among them Penelope Spheeris and Martha Coolidge, former head of the Directors Guild of America) suggested that the root of the problem is the industry's obsession with demographics. Instead of making films for, say, young women, studios now break them down even further, aiming at narrow demographics like "Girls under 9, girls 14-17, [and] girls 18-25." This narrow focus, when combined with the perception that youth rules the box office, means that studios are less and less interested in movies for adult audiences - just the "character studies" that female directors are often given.

So, to sum up: adults are seeing fewer movies because they're not interested in what's currently out there. As a result, studios focus on the younger demographic instead of making movies for adults. So no adults want to go see movies. And fewer female directors get jobs. The scary thing is that the demented logical of studio heads actually makes a warped kind of (financial) sense - so it seems unlikely that the situation is going to change any time soon.
categories Movies, Cinematical