Harvey and Bob WeinsteinHarvey and Bob Weinstein are promoting the two year "marketing and product placement" deal between their infant Weinstein Company and L'Oreal Paris as "the first ever between a motion picture company and a major cosmetics brand" - as if that's a good thing. While the deal ostensibly means that only L'Oreal makeup will be used on Weinstein films, and that the cosmetics company will co-host big Weinstein bashes (likes those at awards shows), it's probably safe to assume that our screens will soon be overflowing with L'Oreal products. Hey, maybe they can remake E.T., and have the little guy drawn out of hiding by the lovely things L'Oreal's RevitaLift does to his skin!
categories Movies, Cinematical