That's the question being asked by Peter Lalonde, the man responsible for bringing the religion-heavy movie Left Behind: World At War to Sony Pictures. Lalonde feels that Sony's marketing budget of $1.2 million isn't nearly enough to get the word out about the movie. Executives from Sony feel that the budget for promoting the $10 million direct-to-DVD movie is appropriate and that straying too far from the core audience - evangelical Christians - doesn't really make sense. Lalonde's criticism comes in spite of Sony sending copies of the movie to 3,200 churches across the country as a way to build buzz about the movie and hopefully spur sales.
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