Wal-MartThis story is hilarious - just when we thought the battlebetween Wal-Mart and Robert Greenwald couldn't get any more outrageous, it does. At an early NYC screening of Greenwald's Wal-Mart: The High Cost of Low Price, the director claims that he spotted John Marino (a Wal-Mart "consultant") "pointing his mobile phone at the screen minutes after the film rolled." Because apparently a quiet chat wasn't enough, the two ended up exchanging (presumably angry) words in the lobby of the theater, after which Marino was thrown out. (Can you record a whole movie on a cell phone? If so, I really need to upgrade.) And that's not the end of it - theatrical distributor Brave New Films is reportedly considered suing both Marino AND Wal-Mart over the alleged incident. Daaaaang.

According to Wal-Mart spokesperson Mia Masten, of course, the whole thing is just silly. Masten says that she was late for the screening, and that Marino was simply calling her to find out where the hell she was. Which sounds good, right? But then Masten suggested that it was foolish to think they'd want to record the movie because they'd bought tickets. Huh? Bootleggers usually do, don't they? I'm not saying, of course, that anything illegal was going on, but that's a very odd defense.

The sad thing is that all of the build-up is probably way more entertaining than the movie itself will turn out to be.