50 CentA man was shot this week in the lobby of a Pittsburgh theater that was showing (in addition to 21 other films) Jim Sheridan's 50 Cent vehicle, Get Rich or Die Tryin'. The man later died, and as a result of the incident, Loews has decided to pull the movie from the theater. While Loews obviously has a brand to worry about and caution is certainly important, it must be noted that theater personnel freely admit that, while the victim saw the movie, they don't even know if the three others involved in the shooting had even seen (or intended to see) the movie.

Paramount has yet to issue a comment - they're probably making sure they craft something that sounds appropriately sensitive while, inside, they're jumping up and down about the added publicity.
categories Movies, Cinematical