"I have a level 54 dwarf paladin character that has never been part of a guild."

I have no idea what that sentence means, but if you do, then you definitely want to check out our latest little cousin, WoW Insider.  Launched today by the boys from Joystiq, so far the Insiders are talking about costuming and picking names for their characters, their most irritating deaths, and their most embarrassing deaths.