If you think you've seen it all when it comes to movie marketing, well, Universal Studios Home Entertainment is kicking it up a notch for the DVD release of The 40-Year-Old Virgin. Next week, they'll be traveling around the country holding nationwide chest waxings for those of you "special folks" who have a bit of a jungle growing below your neck. Why chest waxings? Well, because these people are morons. No, actually, it's a nod to one of the more popular scenes from the movie in which Steve "The Virgin" Carell must have the hair on his chest ripped off in the hopes it will land him another 20 starring roles. Sponsored by Aveda and Burke Williams spas, the best part of this whole thing is that the winner (we're guessing the person who comes the closest to resembling Big Foot) will receive a "mysterious grand prize." What's up with that? Hell, if I'm going under the wax in front of a crowd of my fellow citizens, you best be telling me what I'm getting in return. And don't say an Aveda freaking gift basket! In case you're interested (it's okay, we won't say anything), the traveling chest waxing tour will tear through New York, Chicago, Minneapolis, Philidelphia, Dallas, Phoenix, Houston, San Francisco, Atlanta, Sacramento, Cleveland, Indianapolis, St Louis and Los Angeles. The unrated DVD version of The 40-Year-Old Virgin will hit stores on December 13th. Happy waxing!