Remember The Movies? That video game that allows users to play studio head, and, pulling from from established pools of virtual talent and resources, see a film through from inception to release? More than 35,000 user-created films have been uploaded to producer Lionshead's site in its two months of existence, and now, Chrysler is sponsoring a contest around the game, to be launched at the Sundance Film Festival on Friday. The only problem? As MAKE's Phil Torrone points out, though end users of The Movies own their individual projects, they don't own any of the materials provided by Lionshead, and, according to the rules posted on the game's site, "commercial use of these assets/content or use for any form of financial gain is strictly prohibited." Thus, all rights on any films made on the software that use any of its built-in resources revert back to the software maker itself, and there doesn't seem to be a way to own one's creations outright. It seems odd, then, that users would be motivated to enter a film festival with the work they produce using The Movies – why give the gamemaker all the glory?