Cuban recently took a few questions from Cinematical about what he's up to with Steven Soderbergh, why the theater business needs to be changed, and what we can expect from 2929 in the near future.
Ryan: Two weeks ago, 20th Century Fox signaled their commitment to collapse the DVD-VOD window, bringing us closer to the day when the theater-DVD window will follow. Lots of influential people think its unwise to go down this road, and not just theater owners. M. Night Shyamalan got attention recently for saying that the public views DVDs as "souvenirs" of a memorable theatrical experience. Wearing your film producer hat, do you share the concerns of those who worry about the theatrical experience being diluted by day and date release?
MC: Not at all. As a producer, I want to make it fun and easy to see movies. Movies
are 'top of mind' when they are released. The cost to promote a movie has gone through the roof and distributors
challenge themselves every day to find better ways. To not maximize revenue when awareness of the movies is highest is
As a theater owner, I know that I have to make sure my customer has a great time every time out. People go to movies to have fun away from home. You can cook your own meals, but we go to restaurants. We can watch every game on TV, but the worst teams sell 10K-plus tickets in the NBA, NHL and MLB. Theaters have done a terrible job of creating the perception that movies are a great value. People will pay more for a hamburger and fries at Friday's than for a movie and popcorn, and think the hamburger was a better value than a unique film experience. That's called terrible execution and marketing by the theater industry.