Steven Soderbergh – who shot to fame 17 years ago, when sex, lies and videotape took the 1989 Sundance Film Festival by storm – won a Best Director Oscar for Traffic and immediately used his newfound Hollywood clout to cast George Clooney in a remake of Andrei Tarkovsky's Solaris. That didn't turn out so great, and some of us – well, okay, probably just me – spent one or two sleepless nights worrying about Steven Soderbergh's career. Though he'd surely never speak to it, perhaps Soderbergh was worried, too, because after the lackluster reception to 2004's Ocean's 12, he went out looking for a kick in the ass. So let's get the business part out of the way: Bubble is the first of six films that the director plans to make, on high def video at a budget of about $250,000 each, for Mark Cuban and Todd Wagner's 2929 Entertainment. 2929, in turn, plans to release all six films on DVD, in theaters, and on HD Net cable – simultaneously. Going in, it's hard to brush off the worry that the deal – and, particularly, its emphasis on technology and speed – might dictate, or at least influence, the way Soderbergh approaches his form and content. What's immediately striking about Bubble, however, is its apparent lack of desire to conform to ... anything. Bubble is not a commercial film, and as such, it in some ways seems like the ideal test case for 2929's simultaneous distribution gambit. If there's any film in today's marketplace that needs to blow its wad all at once to get noticed, it's this.