You may not have heard, but a new Harry Potter movie was unleashed on DVD this week. Actually lots of them were: Harry Potter and the Goblet of Fire bowed in four different editions, all of which were bought by lots and lots (and lots) of eager beaver Potter fans. Taken together, sales of the single disc, double disc SE, four disc gift packs, and rental editions amounted to a total of five million units sold. IN ONE DAY. I think I need to sit down.

What's even more mind-boggling about this number is that it's not a single-day record - in fact, it's not even close. (Back in 2003, eight million copies of Finding Nemo were sold on its first day in release.) The five million is, however, a record for the Potter series. Oddly, in its two years of release, the Harry Potter and the Prisoner of Azkaban disc has sold just over twice that number - total. Hmm. Well, I guess if every fan is leaving their local retailer with all three public editions of Goblet of Fire, that goes a long way towards bumping up the sales totals.