While Hollywood and the media continue to concentrate on the week's box office "winners" -- i.e. whichever film grossed the most money while playing on 3000 screens -- I will try to throw a little light on those poor, neglected creatures languishing on 400 screens or less.

After its unexpected Oscar win, Lionsgate dusted off some prints and re-released Crash in theaters. Not unexpectedly, it did quite well -- despite the fact that the DVD has been available for months -- with over $300,000 week on 200 screens and an overall ranking of #27. If you want to compare, Walk the Line made about $200,000 on 260 screens, and the Weinsteins' animated dud Doogal did about the same on 300 screens.

categories Cinematical