If I were the sort of guy who wrote those weird stats for Snapple bottle caps, you can bet your best suit that I'd include the following: There has been a new media offering created around the character of Superman in 52 of the last 66 years, and new Superman related TV shows, cartoons, or movies created in 22 of the last 25 years. Super doesn't even begin to describe the recognizability of the profitable comic icon. Superman has survived decades of the volatile and fickle pop culture market, and continues to pull in numbers. Time Warner has recently admitted they've pinned A LOT of hope on the potential success of the new Bryan Singer helmed flick. Ken Markem (CEO of KKM Global Brand Strategies) said it best: “If you’re going to reinvent something so iconic, you can’t afford to have it fail."

Time Warner is an enormous juggernaut of a company at this point, and it owns the property rights to the Man of Steel via its comic book arm DC Comics. The property has already brought in an estimated $1.7 BILLION dollars in its storied history, and Time Warner hopes to continue the trend of success. The real hope for Time Warner is that Superman can help prove their "synergy means money" claims, as the Superman license extends across many industries - toys, video games, movies, television, comic books, and novels are the most obvious among them. A huge success in on the movie front will mean a boost in value to the properties across all these other industries. Synergy, people!

If you're anything like me, you can't hear the word "synergy" any more without thinking of Topher Grace and Dennis Quaid. Despite that, the point stands when it comes to a property as iconic and successful as Superman. Particularly when discussing a kid-friendly film, a good movie often means a spike in sales of toys and video games; X-Men and Spider-Man certainly can attest to that. I don't know about you, but I just want to see a good Superman movie regardless of the synergistic triumph of Time Warner.
categories Movies, Cinematical