Declining ticket sales are forcing theater owners to get creative, and as soon as next year you may be able to go watch your local sports team up on the big screen...in 3-D! In a bid to keep up with technology (ie: Us being lazy and not wanting to leave the couch), theater chains are looking to expand into something like a gigantic living room.
Shari Stone, the President of National Amusement Inc., put it best when she said, "We want to transition our theaters from being traditional movie theaters to being community entertainment destinations, and what better way to do this than sports?" Hmm. While this space would usually be reserved for sarcasm, it's weird, but I kind of think this would be a good idea.
Could you see yourself going to the movies to watch some Sunday football? If not, what else could theaters do to attract more people, aside from lowering their absurd prices?