20th Century Fox has succeeded with their plan to capitalize on the 6-6-06 release date. Their remake of The Omen took in a reported $12.6 million, which is pretty good for a movie that was produced only to take advantage of a date. The movie joins this summer's trend of bad reviews = good box office and its one-day take puts it at the top for earnings on any Tuesday, beating out Meet the Fockers, The Lord of the Rings: The Return of the King and Spider-Man 2. ComingSoon.net is also noting that The Omen now has the best Tuesday opening day total ever, previously held by Ali. I would like to point out, however, that since movies are never released on that particular day of the week unless it is Christmas (in the case of Ali) or another special date (in this case), that the achievement is not particularly remarkable.
We'll have to see if today's business, or the rest of the film's run, is also good for The Omen. I'm guessing that the novelty of yesterday's opening has already worn off, but that doesn't mean we won't see further attempts by studios to do similar schemes with release dates. I wonder if the makers of Fantastic Four and V for Vendetta are kicking themselves now.
Update: Box Office Mojo has the full gross as $12,633,666. Notice those last three numbers. Eerie.