Since I'm not sure our demographic includes too many senior citizens, most of you may not be aware of a little picture called Boynton Beach Club. The film, which stars an ensemble cast including Dyan Cannon and Sally Kellerman and looks at the love lives of a group of senior citizens, has apparently become something of a cult hit for the older folks who live in Florida, the nation's retirement community. Though she was unsuccessful in scoring national distribution for her labor of love (the movie was written by her 74-year-old mother, who also co-produced), director Susan Seidelman and Chris Dugger of Frank Theatres have managed to get the film on 28 screens throughout Florida, and it has made $635,000 in just a few months.

Now, thanks to Roadside Attractions -- a distributor that originally passed on the film -- we're all going to get a chance to see what Seidelman has described as "The Breakfast Club for 60-year-olds." According to Roadside Reps, when the film his major cities later this summer, they plan to promote it with grassroots campaigns that mirrors the one Seidelman and Dugger used in Florida: "Sending out flyers and arranging group ticket sales in senior communities."

Man, this is awesome. It's so refreshing to hear about a little movie that has basically made its own success through hard work and dedication to an audience -- one that, for once, isn't teenage boys. Congrats to Seidelman for scoring a national deal.
categories Movies, Cinematical