In an interesting and patriotic bit of marketing, Brandon Routh and the Superman Returns team are working to send thank-yous to our brave troops via a project they're cleverly calling "Operation Super Hero." Giving the nod to who he calls "the true super heroes" of our country, Routh is asking America to join him in a mass postcard effort. Warner Brothers is providing more than a million postage-paid postcards to movie theaters and retail outfits across the country, and all a fan has to do is grab a card, fill it out, drop it in any old mailbox and off it goes to a US service man or woman. You can also nab a non-prepaid version of the card at the official Superman Returnswebsite. The program will end on July 4th, when 45 military bases will be showing free screenings of the film for soldiers.

Regardless of political opinions, I think most Americans are proud of our troops. And while it may or may not be rooted primarily in a marketing ploy, I think this is a fun idea. I'm sure the cards will be appreciated, and free screenings of Superman are a nice thank you gift. It's not much, but it's something. Presuming my local theater has a card or two available, I'll certainly give it a go.
categories Movies, Cinematical