Oh, I'm certain this one will send you Potter nuts into a frenzy. With Warner Brothers already set to debut Superman Returns on both regular and IMAX screens, the studio has just announced a partnership with IMAX Corporation to bring the fifth installment of Harry Potter to IMAX as well.
Here's where you say, "But Erik, two other Harry Potter films have been released on the IMAX screen -- what's different about this one?" Yes, but what if I tell you that some of the film might be converted over to 3-D? Will you love me forever? According to Greg Foster, Chairman and President of IMAX Filmed Entertainment, everyone involved is currently exploring the option of transforming a chunk of the film into 3-D. I imagine they will wait and see how well Superman Returns does before making any definite decisions, but the idea sounds pretty cool to me.
The last two Harry Potter films grossed $34 million in IMAX theaters alone, though I would imagine that number would be higher if part of the film was in 3-D. However, with the tone of each Potter adventure growing increasingly darker, I wonder if parents would keep their kids away from an IMAX 3-D version of the film for fear the technology would scare the youngsters? What do you think? Harry Potter and the Order of the Phoenix is scheduled to hit conventional theaters and IMAX theaters on July 13, 2007.