There are already so many movie awards already; why create a new one? Because there just had to be an award that Tyler Perry was eligible for, that's why. BusinessWeek.com has invented the ROI Award, which is given to an actor with the highest percentage return on investment. Since Perry's low-budget films Diary of a Mad Black Woman and Madea's Family Reunion earned such remarkable profits, that the writer-director-actor is currently the best bet for business. Basically the award is a gauge for financial backers who are looking to invest in Hollywood. So, basically we can expect a number of future Madea movies, since Perry will have no problem raising money for them (his next film, Daddy's Little Girl,does not feature his acting 'talents'). After Perry, the greatest investments are movies starring Tom Cruise, Will Smith, Tom Hanks and Ben Stiller (no women were deemed worthy ROI candidates yet).
I'm not sure if Perry will get an actual physical award, but as far as his movies go, the financial rewards should be enough. Regardless it makes me sad that this ROI award encourages the practice of investing in Hollywood simply for the financial gain and not for the love of the movies. We certainly don't need anymore businessmen deciding what is entertaining. We get enough of that from the studio suits.
[via Hollywood Wiretap]