As any veteran of the annual five-day geek bacchanal that is Comic-Con International can attest, the Wednesday night "preview" is all about waiting in line just long enough to approach the brink of insanity, until the Convention Floor doors are finally thrown open, the security guards step aside, and you and a few thousand of your closest (and sweatiest) internet friends are given free reign to bum rush the booths. Knowing this – and, more importantly, knowing they wouldn't even have a critic-proof summer tentpole if it weren't for internet film nerds like you and me – the folks at New Line decided throw bloggers a bone, by inviting us to preview their Snakes on a Plane booth about 30 minutes before the official preview. This was undoubtedly another very cool move for a studio whose Interactive Marketing department has been working over time the past few months to blaze a trail in treating internet tastemakers the way their influence on the audience really entitles them to be treated. And later in the weekend, when the convention floor is packed and the Snakes on a graffitiwall starts to fill up and the Snakes on a DJ is blasting the Snakes on a party mix, Snakes on a Booth will almost definitely be the hottest booth on the floor. But in its pre-preview state, there was little to write home about. That's why I'm sending back pics. Many, many more after the jump.
categories Cinematical