A new poll conducted by The L.A. Times and Bloomberg has revealed the obvious: people prefer to watch movies at home rather than at the theater. The poll, which surveyed males and females aged 12 to 24, showed that in one demographic, 21-24-year-olds, less than 10-percent prefer the theater (the percent increases somewhat the younger the person). Aside from that old news, the poll did have some interesting results. The main attraction for going out to the movies, for instance, appears to be either the bigger screen or the chance to go with a group of friends. Most people could care less about seeing a movie when it first comes out. The factors that turn people off the most are the cost, either of concessions or tickets, and then rude/talkative moviegoers. As it turns out, bad movies aren't a deterrent, which means that people will see any old crap if the price is right. The last question in the poll asked about the time it takes for moviegoers to tell their friends about the movie they've seen. As far as word-of-mouth buzz is concerned, the results seem to show that studios should let it take its time to generate.

Other findings in the poll: Teens are interested in watching movies on a PC but not so much a cell phone or a video iPod (or similar); Only 10-percent of teens consult movie reviews; Young people in general are seeing fewer movies per year as they grow older; Pre-teens are offended by sex and nudity; Few young people are offended by violence, gross-out humor or bad language; Dan Glickman believes, "you can't have a thriving movie industry without having a thriving theatrical business." Okay that last one was in response to the poll, not a part of it. Anyway, I love when Glickman says such things while he does nothing to actually aid the theatrical business. If he has indeed looked at the poll results, he should currently be talking to studios about lowering ticket prices, since it is Hollywood that forces the price-increases upon the cinemas in the first place.

tags cinemas