Okay, I swore up and down that I was not going to write another word about those everloving snakes, but I'd be truly remiss if I let this one slip by. I let it simmer for a couple days, thinking I'd be able to avoid it, but it's just stuck in my head like an annoying Britney Spears song, and it won't leave until I write it out, so here you go. Chuck Klosterman wrote a piece on Snakes on a Plane, and how its "create your own adventure" marketing might just, if the film proves financially successful, spell the End of Film as We Know It. Klosterman goes into a lengthy dissertation on the term "populism", presumably to prove his point that Snakes on a Plane is not a populist film, in spite of the best efforts of its handlers to make it so.
Klosterman is concerned that if the film makes a lot of money (which it likely will) despite being ridiculous (which it probably is, even if it stars Samuel L. Jackson), its success will make studios sit up and take notice, and then churn out more of the same. Well, duh. Studios churn out crap all the time based on the success of other crap. How else can one possibly explain the fact that people like Uwe Boll and the Wayans brothers continue to make films?