Remember how, last week, Fox News reported that Disney was shopping distribution rights to Mel Gibson'sApocalypto, hoping that someone else would figure out how to hell the handle the thing? Well, according to Disney execs, the whole thing was just a big lie, and they'll be rolling the film out, as planned, on December 8. Freaking liberal media. Oh, wait ...

As others have said, what will be fascinating will be the marketing of this movie. Since its entire cast is made up of unknowns, the only recognizable name associated with it is Gibson's, and there's little doubt that Disney originally intended for him to be the keystone of their publicity campaign, hitting talk shows and whatnot. So will he still go and joke with Jay? Will it be a mea culpa/Apocalypto tour? Or will the studio instead hedge its bets, relying instead on TV ads, posters and public curiosity?
categories Movies, Cinematical