Look out, America: The country music stars are coming! Both Tim McGraw (Flicka) and Toby Keith (Broken Bridges) have movies coming out this fall, and Paramount Classics is planning to sell the hell out of Keith and his film. According to this morning's Variety, Paramount is teaming with Ford Trucks (which is sponsoring the whole thing), Big Screen Concerts and CMT Films for a big fancy world premiere on September 7.

For the small fee of $12.50, fans in about 100 cities (as well as soldiers in Iraq, Afghanistan and Kuwait, who one assumes will get in for free) will get to see a special screening of the film, preceded by a 30-minute feature consisting of "taped performances by Keith and his co-star Lindsey Haun" and red-carpet interviews with Keith, Kelly Preston, Willie Nelson, Burt Reynolds, as well as other cast members. (The red carpet is outside a theater in Tennessee, where I guess the movie is being show. Or maybe they're all going to see a concert -- is Madonna playing Nashville?)

While this fan-friendly premiere successfully targets Keith's current audience, one wonders how necessary it actually is -- won't his fans go see the movie, even without all these bells and whistles?
categories Movies, Cinematical