Well, It's official: Paramount has ended a long-standing production deal with Tom Cruise. The 14-year-long relationship included the release and box-office success of films like Mission: Impossible, Top Gun and Days of Thunder, but a memo released today cited Cruise's recent public behavior as "unacceptable." Cruise's recent pronouncements -- about anti-depressant drugs, parenting and his enthusiastic embrace of Scientology -- have all led to negative press and public scrutiny. The subscription-only Wall Street Journal has the original story, including quotes from Viacom CEO Sumner Redstone like: "As much as we like him personally, we thought it was wrong to renew his deal." As Martha noted last month, the deal actually expired at the end of July, with negotiations apparently going on over the past 21 days. In the wake of Mel Gibson's recent role as tabloid-fodder, is big Hollywood trying to be pro-active, making sure star behavior doesn't affect the bottom line? Or is it just the economic realities of a fading star's trajectory? At this time, there was no formal response from Cruise or his producing partner Paula Wagner; we'll keep you posted with more about this story as it develops.