Last time I reported on the confusing family known as Viacom, I mentioned that MTV Films and Nickelodeon Films were being adopted (consolidated) by Paramount Pictures. Well, I was sorta wrong. In continuing my allegory, let me just say that MTV and Nickelodeon are not being sheltered so much as they are growing up -- although like many young grown-ups these days, they will continue to live with their parents.

In case you ever paid attention to the corporate logos preceding an MTV or Nickelodeon movie, you likely noticed that in addition to the MTV or Nickelodeon logos, the Paramount Pictures logo also flashed on the screen. This is because Paramount distributed the films. But now MTV and Nickelodeon are adults and can distribute themselves, just like Paramount Vantage, Paramount Classics and Dreamworks. They're still part of the Paramount/Viacom family, of course, but they are trusted more than they were as children (er, production companies). Best of all, like the adultalescents they are, MTV and Nickelodeon get to retain their cool status as brands for teens and kids, respectively.

Producer Scott Aversano has been hired as president of both labels.
categories Movies, Cinematical