It has now been one week since Apple started selling movies through its iTunes service, and, with only one studio participating (Disney, which includes Miramax, Pixar and Touchstone), the company has already sold 125,000 downloads, earning $1 million. While this may not be much in comparison to a single movie's weekly DVD earnings, it's a pretty good debut for a product that has far fewer benefits. However, the initial numbers could be a sign of people's curiosity, with the possibility that disappointment with the service could decrease returns as time goes by. I doubt that any more studios will announce a jump-on as soon as this week, but if the movies sell another million by this time next Tuesday, the rest of Hollywood should be quick to get in on the profits.

Disney is expecting their total earnings to reach $50 million within one year.