Movie marketing is out of control these days with folks constantly searching for ways to up the ante and get their advertisements in front of as many eyes as possible. Not for nothing, but I'm just waiting for the day where someone gets seriously injured or even killed promoting a film. While it would definitely be a traumatic event for all involved, I'm sure some evil studio exec would love the publicity.
When it comes to Saw III, Lionsgate is looking to go above and beyond with their latest poster campaign. Instead of simply placing actor Tobin Bell (who plays the serial killer Jigsaw) in a red cloak, they've decided to go ahead and use Bell's own blood to enhance the color. I'm not joking, a vial of blood was drawn from Bell, then mixed with red ink and printed on a poster. (I take it Bell wasn't down for having one of his body parts ripped off instead -- they've saving that for the Saw IV marketing campaign.)
On the bight side, as they've done with previous Saw installments, Lionsgate will hold a blood drive in conjunction with the film's release on October 27. And, if you're interested in one of the posters, 1,000 from the first print will be sold for $20, save for the original which will be auctioned off with all proceeds going to the Red Cross. Seeing as the Saw franchise is known for causing controversy with their bizarre advertisements, the word is still out on who will have a beef with this latest edition. I take it vampires will be first in line with a complaint.