Disney has once again unlocked its seven-year vault and the platinum reissue of The Little Mermaid has sold over four million units in one week, despite the recent downturn in animated feature films at the box office. That's also ahead of the lucrative holiday shopping that will start picking up steam in the coming weeks, meaning this little fish will be jumping its way upstream to spawn and possibly sell more then ten million units by Christmas. That's a whopper on any scale.

This release marks the second visit to DVD for Ariel and friends, which isn't counting the direct-to-video sequel The Little Mermaid II: Return to the Sea, and it won't be the last since we will definitely see a high-definition release sometime in the near future. The movie had also been released on VHS, and recently appears as an online download through Disney's exclusive arrangement with Apple's iTunes service. It has managed to gross more than $211 million worldwide in theaters alone, with home video rentals and sales continuing to milk money from that cash cow.
categories Movies, Cinematical