Pharmaceutical juggernaut Roche is using the upcoming CGI film Happy Feet as a vehicle to tell people to get flu shots. According to a press release from Roche, "Happy Feet presents a wholesome storyline in a wintery backdrop that serves as an ideal platform for communicating to consumers, especially moms, about the flu."

Roche will be tying in with the film through TV, print, and online spots, meaning it'll be hard to avoid this sucker. I'm still having trouble deciding if this is a great idea, or a potentially bad idea. I know it's a good thing to be informing the public about flu shots, especially for the young and the elderly, but what comes next? Will we see Mickey and Minnie touting the latest children's cough medicine? Shrek showing everyone the benefits of dental hygiene and a new mouthwash? Statler and Waldorf plugging for adult incontinence products?

It's one thing to use a good opportunity to inform the public, but it's a bit different when you're using it to help your bottom line. Roche manufactures a flu shot, so of course they'd be interested in having more people line up to get them. It's not the first time a studio has used their characters to sell products, but as far as I can remember it's the first time a pharmaceutical company has gotten involved in the process.

It might seem far fetched now, but imagine your child's favorite character talking to them about some new wonderpill, and it's a bit scary.

categories Movies, Cinematical