Is Sacha Baron Cohen making a huge mistake by focusing on promoting his film Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan solely in character? In a thoughtful piece for the AP, Ryan Pearson ponders this question, discussing Cohen's staunch refusal to step out of his Borat character for interviews, the practically unheard of insistence that print reporters pre-submit questions before being granted interviews, and the bizarre interviews themselves, at which Cohen-as-Borat reportedly reads his answers off a teleprompter. Pearson also alludes to what I see as the more important focal point of the press cult surrounding Borat: The willingness of people who are ostensibly journalists, playing along with Cohen hiding behind the Borat mask with all the tolerance of a benign parent sheepishly sitting there while their child hurls breadsticks and croutons in the general direction of other restaurant patrons, and shrugging as if to say, "Geez, what can I do? He just won't stop -- but he's so gosh-darn cute, isn't he?"