Earlier this week, we told you about how Comedy Central (which is owned by Viacom) had recently asked YouTube to remove its copyrighted content from the site. Apparently someone around Viacom finally woke up from their coma long enough to realize that demanding YouTube take down Comedy Central clips was, quite possibly, one of the stupidest marketing missteps in the history of, well, marketing. Although no official agreement between new YouTube owner Google and Viacom has been announced -- yet -- it's a pretty sure bet that the higher-ups at Viacom got together and said, "Hey, let's not take the stuff down. Let's figure out how to make money off it!" Google already has agreements with CBS and NBC to run clips, with the networks will share ad revenue with YouTube. Look for a similar deal to shake out between YouTube and Comedy Central.

It's an interesting situation, really: Comedy Central, although it has videos on its own site and sells episodes of its more popular shows on Apple's iTunes, benefits greatly from having its shows essentially self-marketing through YouTube; YouTube, on the other hand, would decrease greatly in value without the copyrighted content that helped it grow so big, so fast. Without those clips from ComedyCentral, YouTubers might be reduced to watching nothing but videos of gum-chewing contests
and rotting Halloween pumpkins. And that would just be ... sad.

What I'm more interested in is whether Google is going to go after pursuing deals with movie studios to host clips of upcoming films. I'm not talking trailers, I'm talking more like: Here's the first four minutes of this or that blockbuster film.

Would you bother going to YouTube if it weren't for the clips of copyrighted shows? Would you watch excepts of films there? Or do you just go there for the access toall thingstoe fungus?
categories Movies, Cinematical