Get ready to file this one into your WTF folder, folks. According to Variety, The Weinstein Co. has sealed a four-year deal with Blockbuster for them to be the exclusive rental outfit for all Weinstein releases. Yes, that means folks like Netflix will not be allowed to carry any films from the company starting in January. Once again, WTF?
So, to put this in simpler terms, if you're one of those people who might want to wait to watch flicks like Bobby, Shut Up and Sing or School for Scoundrels on DVD, and you only watch films through Netflix, then you're sh*t out of luck. Sure, it seems like a fabulous deal for Blockbuster (who are constantly trying to one-up their rival), but what does The Weinstein Co. get out of this? Well, it appears Blockbuster will market the hell out of all their releases, which includes a slew of front-of-store advertisements. However, while advertisements are great and all, they're now making it that much harder for people to catch their films on DVD. Those friends of mine who rent through Netflix will not sign up or switch to a Blockbuster account just to watch, say, The Dixie Chicks. So, The Weinstein Co. could potentially lose a lot of money here -- a gamble they're willing to take, I suppose.
What do you think?