Think about a room full of five million people. Now imagine they all bought one copy of your DVD. That's (kinda) what happened yesterday when Pirates of the Caribbean: Dead Man's Chest hit the video stores: People went entirely hog wild to get their hands on a copy for Little Timmy or Cousin Janey or ... themselves. (I'm entirely certain that my early review of the DVD was a huge factor in the sales department, and I'd like a Thank You card from Mickey himself. Or Belle.)

By selling 5 million units in one day, POTC2 is on track to become the biggest DVD ever (live-action division) and, combined with the cash-geysers that met a bunch of recent Disney DVDs (The Little Mermaid, Cars, Narnia), is sure to make everyone at the Mouse House all giddy with greenery. And by greenery, I mean cash. (Too bad they still have to fire all those animators, eh?)

For the record, the all-time biggest-selling DVD is Finding Nemo, which sold approximately 142 kamitojillion units, whereas the lowest-selling DVD of all time is BloodRayne, which at last count sold 12 copies. (It used to be 14, but two of 'em were returned for store credit after the buyers' moms saw that prison scene.)

Clearly all this digital pirate booty bodes well for the third and (ha!) final chapter in the Pirates trilogy ... and then I'll be back here next year announcing that the Pirates of the Caribbean: At Worlds End DVD just sold 6 million units in one day. One of which will be mine.

(Quick poll for those who bought the DVD already: Did you get the 1-discer or the sweet, sweet 2-platter version?)
categories Features, Cinematical