As our computers morph from slow-running workstations into media masterpieces, anyone can become a multimedia everyman. Sites like YouTube foster it. Upload some video and post it and you might be the next famous light saber champion. Grab some video from your favorite film and you can rethink it into an entirely different genre. We've had The Shining as a romance, and mash-ups like Brokeback to the Future. (If you're jonesing for more, check out The Trailer Mash.) Now, however, fans are getting a little more serious and showing movie companies how trailers should be made.
Children of Men is definitely one of the best films to come out in the last year. However, although it is getting rave reviews and an immensely respectible 92% fresh on Rotten Tomatoes, it's missing from many of the top film lists out there. I've seen a number of complaints about the film's trailer, and although a lot of people are going out to see it, the film is getting what Rope of Silicon calls a staggered release. Well, now a fan-made trailer has popped up on YouTube, and more than a few are considering it superior to what Universal offered us.
As fans take things into their own hands, maybe movie companies will finally have to defend their sometimes crazy or ill-advised plans for promotion. How many times have you gone to see a movie that is nothing like the trailer suggests it is? Or, how many DVD covers have you seen that either make a good film look crappy, or ones that are completely mis-leading?
Note: The trailer contains spoilers.