If you're an indie filmmaker, please listen up. I've written about this topic before, elsewhere, but I don't think the message can be overstressed.
So your low-budget-and-fabulous independent film has been accepted into Sundance, or SXSW, or another film festival taking place in the next few months. You should be proud! You should be excited!
You should have a website going live, immediately. Where is it?
A couple of weeks ago, I wrote about the first films announced for SXSW. First, I checked IMDb to see if these movies were listed. Most of them were, but a few were not. For the films that were not, I ran a quick Google search on the titles. None of those films could be found. That's a wasted opportunity right there, for me to link to your film's website and for potential viewers to find out more about your film.