Last week I attended the Macintosh love-fest known as Macworld Expo and was one of the thrilled spectators at the infamous keynote where Apple honcho Steve Jobs told us all about the new iPhone and Apple TV. As I looked around the crowded room I noticed several people that I recognized -- including a couple of TV execs and Disney CEO Robert Iger.

At the time, I also wondered at the absence of other movie studio execs. Usually, when Jobs announces something big, as he did with the iPhone and its deal with Cingular, he brings out a bigwig from the company in question to talk about it and say how great it will be working with Apple -- as he did with Cingular CEO Stan Sigman.