My interest in indie filmmaking tends to gravitate to filmmakers themselves, and although I'm often interested in how they find distribution for their films, and alternative methods of distribution, I don't always pay attention to the big companies involved in the indie distribution scene. For example, I knew only a little about Picturehouse, the distribution company for indies that was founded in 2005 as a partnership between HBO and New Line, because I've seen several of the films they've released: A Prairie Home Companion, Tristram Shandy: A Cock and Bull Story, and most recently Pan's Labyrinth. I didn't know that one of the top female execs in Hollywood was at Picturehouse: Marian Koltai-Levine, the company's executive vice-president of marketing.

My interest was captured when Joanna Langfield interviewed Koltai-Levine for the Alliance of Women Film Journalists website. It's a fascinating discussion about a range of topics: advantages versus potential perils of women-only lists and groups; the challenges of marketing the types of films favored by Picturehouse, including the disappointing returns on Fur; and when awards such as Oscars truly make a difference in a film's financial success. Koltai-Levine also provides us with a peek at Picturehouse's 2007 slate, like El Cantante (shown above). The interview's style is informal and easy to read, and provides insight into the world of film distribution and marketing, as well as working as a female executive in Hollywood. It's a pleasant reminder that filmmakers aren't the only ones to watch closely on the indie scene.
categories Movies, Cinematical